Projects in the Rest of Central Region (RCR) and Outside Central Region (OCR) took the spotlight as the best-selling new launches of 2024, driven by strong upgrader demand and a robust HDB resale market, according to Mark Yip, CEO of Huttons Asia.
Among the top 10 projects in terms of units sold, three were launched in November, with Emerald of Katong taking the top spot by selling 99% of its units within just two days. The 846-unit, 99-year leasehold development, which has only six available units as of December 17, has become the best-selling project of 2024. For the latest updates on new launches and available units, search for New Launches.
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Chuan Park, with 696 units (76%) sold in a single day on November 10, comes in second on the list, with 79% sold as of December 17. The development’s strong sales can be attributed to the lack of new private condo launches in the neighbourhood since The Scala in 2010.
In third place is Lentor Mansion, with 75% of its 533 units sold during its launch weekend in March. Nine months later, the project has sold 92% of its units.
Nava Grove, with 65% take-up rate during November’s launch weekend, takes fourth place. By December 17, the 552-unit development had sold nearly 70% of its units.
Norwood Grand ranks fifth on the list, with 84% of its 348 units sold since its launch in October.
Hillhaven, with 76% of its 341 units sold since its debut in January, is in sixth place. The project was one of the first to launch in 2024, with 50 units sold at its launch.
Seventh place goes to the 276-unit Kassia on Flora Drive, which has sold 180 units (65%) as of December 17.
In eighth place is Lentoria, with 177 units (66%) sold since its launch in March. The 267-unit development is located in Lentor Hills Estate.
Sora, a 440-unit development in Jurong Lake District, achieved 134 sales (30%) and ranks ninth. Meanwhile, Meyer Blue, a freehold development with 226 units, sold 131 units (58%) through private sales, rounding out the top 10.
Four projects that were launched in 2023 saw significant sales momentum in the second half of 2024, with each moving more than 200 units. These projects benefited from the launch of new developments in their respective neighbourhoods, drawing attention back to the area.
The Continuum, a 816-unit freehold development on Thiam Siew Avenue, saw the most sales from Emerald of Katong’s launch. In 2024, the project sold 233 units, with almost 60% of sales occurring since November. Its total take-up rate since its May 2023 launch is now 66%.
Tembusu Grand, across the road from Emerald of Katong, is another project that benefited from its proximity to the development. Selling 53% of its 638 units during its launch in April 2023, the project moved 204 units this year, with most sold after July when market sentiment improved. As of December 17, Tembusu Grand is 91% sold, buoyed by the buzz surrounding Emerald of Katong.
Hillock Green, located in Lentor Hills Estate, also performed well, selling 217 units in 2024 and reaching a cumulative sales rate of 76%. The project’s initial launch in November 2023 saw a take-up rate of 27.6% in its first weekend. It was also boosted by the launches of Lentoria and Lentor Mansion in March, which brought renewed attention to the Lentor Hills Estate.
Finally, Pinetree Hill saw strong sales after releasing its second phase of units in September, moving a total of 208 units in 2024 and reaching a cumulative sales rate of 72%. The project also saw an uptick in interest following the nearby launch of Nava Grove in November, driving more attention to the District 21 residential enclave.…